Promotional Packaging – Top Tips to Make Your Packaging Stand Out

When it comes to the competitive world of retail, you need to make sure that your product has a great shelf presence, especially during a promotional campaign. 

Whether you’re releasing a new product or want to boost sales of an existing product during the holidays, you have a very limited time to connect with shoppers. Your product needs to grab their attention as they’re strolling by with their basket.

Not only do promotional campaigns improve your brand visibility, but it is also a great time to do some market research and review how well your existing packaging works.

In this article, our packaging experts delve into their top tips for promotional packaging to make your product stand out on the shelf, from design to structure and beyond.

How to make your promotional packaging stand out from the crowd

A promotional campaign is a great time to add an exciting twist to your standard packaging.

It gives you a chance to improve your shelf presence, boost brand awareness and stand out from your competitors, but how can you achieve that?

Here are our top 5 tips for product packaging design that you should consider before you begin your promotional campaign journey: 

 

Uniquely shaped packaging 

Promotional campaigns allow you to be creative with your packaging shape, to produce something unique to your brand will help demonstrate that there is something truly special about this particular product and leave a lasting impression. 

Made specifically for your product, custom packaging gives an air of the luxurious, really driving home how unique your product is. 

Bespoke branded die-cut packaging ticks all of the boxes. Not only is it sturdy and custom-made to transport your products, available in a variety of different sizes and shapes, but it’s also attractive and eye-catching; ticking all the boxes!

Feature a bold logo and colours 

Don’t forget the basics. While you have room for creativity you still need to make sure that your brand is as clear and visible as it is on your standard packaging. 

If you change too much, your product might not be recognisable to your existing customers. For example, if you want to change the standard colours of your packaging to demonstrate a special edition or new flavour of your product, you need to ensure that your logo is clear. 

In regards to market research, you can also experiment and see if the colours you’ve selected for your promotional packaging work better than those on your standard packaging. If they do, it might be time for a change. 

 

Recognisable and attractive imagery 

Shoppers spend a short amount of time in the shopping aisle, meaning that you have a limited time to make an impression. 

If a customer can’t make out what your product is from a simple glance, then chances are that they’re not going to bother picking it up. 

That’s why it’s essential to include simple and clear imagery on your product packaging, especially if you’re introducing a new edition of your product on the market for the first time. 

From food to DIY, it’s crucial that customers can look at your packaging and see who you are and exactly what it is that you sell. 

 

Keep product information clear and simple

So, your exciting promotional packaging has worked, and the bold logo and attractive imagery has made a shopper pick up your product from the shelf, but how do you now secure a place in their basket? 

Shoppers browse quickly, and no one has time to stand and read a paragraph of small print explaining what your product is and what it does.  

Keep it quick and to the point; because of your limited opportunity, word choice is also imperative. Ensure that you appealingly describe your product in as few words as possible – think about what you want to hear when you’re shopping and apply that to your products. 

Quality materials

If your product is displayed in cheap and flimsy materials, customers will expect to find that your product is made similarly. 

Your brand will be more visible than ever during a promotional campaign. You need to ensure that you choose high-quality materials to reflect the value of your product.

Bespoke Packaging Solutions from ESS Packaging 

At ESS Packaging, we understand how important high-quality packaging is for your business. Not only to transport your product but to give your customers the best first impression of your brand. 

Based in the heart of the country, we’re perfectly positioned to manage your packaging product, enabling us to match your ambitions for local or national supply. 

Our clients can rely on us for:

• End-to-end packaging solutions 
• Dedicated project management 
• Rapid turnaround 
• Environmental sustainability

If you need advice on packaging solutions or would like to find out more about how we can streamline your process, don’t hesitate to get in touch with our team today.